Overview

For this project, we partnered with VML Mumbai to bring Lakmé's beauty universe to life across digital.

From Shaadi Maximalism to Main Character Energy, from festive gift guides to bridal edits — the idea was to design not just posts, but moods.

We crafted scroll-stopping visual narratives that blended: Fashion + Beauty culture, Product storytelling with personality, Festive emotion with premium aesthetics, Pop-culture references with commerce

Each layout was built to feel editorial, expressive, and platform-native while staying true to Lakmé's premium 9 to 5 language.

Proud to have supported the creative direction and translated it into high-impact, conversion-ready art.

Big brands. Big visuals. Sharp execution.